Fashionable men



In 1930, psychologist J.C. Flugel described what he referred to as one of history´s most remarkable and enduring historical phenomenons. He called it «the great male renunciation» – the moment in history when men refused beauty and took up utility, the moment when they chose sobriety over ornamentation. Since then, the aesthetic regime of male dress is composed of sobriety, practicality and uniformity; variety, capriciousness and adornment are esteemed patrimonies of female fashion. It was not always like this. Once upon a time – circa eighteenth century, to exemplify – men were as vain as women, and they were equally concerned with less practical fads and habits made solely for the pleasures of aesthetic enjoyment. It was the French Revolution, Flugel says, with its motifs on equality that propelled men into the public sphere and encouraged homogeneity in their dress. Since then, masculinity has long been dissociated from fashion and dress. But paradigms in masculinity have been shifting. And today, some men are reclaiming their right to be beautiful through a practicality that is often associated with whats virile. Minn Hur and Kevin Wang incarnate this new way to redefine a form of masculinity that is equally functional and elaborately aesthetic. And they do so by bringing back an old-school elegance, closely related to the feline sleekness of jazz, the chicness of gangster sophistication and the allure of well dressed men. This is the 10 page story I wrote on them and on the new ways male fashion is being created today for the cover of SUMMUS magazine.

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